2240 Social Club World‘s End Rum Tiki Spiced

World's End Rum Tiki Spiced, from Belgium's 2240 Social Club, is an openly sweetened, spiced flavoured spirit rather than a straight rum, bottled at an easy 40%. The maker is upfront that this sits outside classic rum, and the copy follows suit: this is a flavoured bottling made for tiki-style fun.

The nose is dessert-like, all maple, almond, marzipan and orange peel, and the palate carries that through with cinnamon, vanilla and caramel and a wintry, baked-apple warmth on the finish. The added sugar is part of the design, giving it a soft, confected character that works far better in a mixed drink than neat. Paired with citrus or grapefruit juice it comes alive as a sweet, spiced cocktail base. Treated for what it is, a flavoured spirit rather than a dry sipper, it does its job with personality.